Case Study

Business to Business – Lead Generation

Outsourced CFO is one of my favourite Case Studies and why I was super stoked when Louw said yes to featuring OCFO on our website. Recently named Sanlam’s Emerging Entrepreneur of the year we knew that Louw’s time is extremely valuable and yet he (and his team) always make time for Metis.

I think our kinship has been cemented through OCFO and Metis running very similar businesses in the way of company culture. We both put incredible emphasis on VALUES with team being a core part of this. At Metis it is exceptionally important that our clients see us as the marketing arm of their business, when playing together as a team we find more goals are scored (yes yes there was always going to be a football reference)
Metis and OCFO have been working together since January 2016. Looking back we have walked a long road together. In a highly competitive industry online we knew from the start that the way to stay ahead was to be first with online trends. Whether it was a new platform, a change in the way clients searched or utilizing advanced tracking for better insights OCFO have always put up their hand to try something new. Some worked and well some didn’t, however there have always been learnings from the process. A great benefit of real-time reporting and an agile team means that changes, activations and deactivations can happen in a blink of an eye.

“The Metis Digital Gap Analysis has cast a bright light on all of the aspects of our company’s digital presence. Our team now has a clear strategy on how to keep building out and improving our site, social media platforms, Google positioning and more. I’d highly recommend it to any founders who are serious about their business’ online performance and growth.”

Louw Barnard

  • Google Search
  • Google Remarketing
  • Google Display
  • YouTube Ads
  • Online Strategy
  • Facebook Ads
  • LinkedIn Ads
  • Digital Gap Analysis
  • Data Analytics
  • Tracking Integration


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