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Case Study

Business to Consumer – E-Commerce

One thing I have realized about Nic is that he is addicted to caps! From celebrity graffiti artist to CEO of one of SA’s strongest lifestyle brands, you will battle to find a business owner that understands his product, target market and goals as well as Nic does. Boasting 2 famous brick & mortar shops as well as an exceptionally busy online store, Shelflife has turned the world of sneakers on its head. With over 600k Facebook Fans Shelflife has more than double the amount of fans than massive SA brands like Discovery SA (249k fans).

Already with a strong online presence Metis was approached by Shelflife to take their Google Ads campaign to the next level. Thanks to the amazing efforts of the internal Shelflife marketing team Brand Awareness was there, now it was time to turn this into a sweet ROI. The results were noticeable and Nic communicated that he saw the difference within the first week.

This was a great start but at Metis it is about adding continuous value, it’s about providing insights that can assist decision making past the current paid campaign. Working closely with the team at Shelflife we were able to combine our online data with sales/product/store insights. This lead to identifying opportunities regarding GEO-Targeting, Product-Focus, Content Ideas and UX Changes.

With data driving our decisions and ensuring that “Business Management” and “Marketing Agency” are well aligned there will be nothing stopping Shelflife. Look out world!

“We have been working with Metis only 4 months now and have noticed a radical change in our online business. With an already busy marketplace in sneakers, and tough retail environment Metis have really shown us massive potential. They have helped restructure our advertising through Google and Socially and we have never been happier!
With the ever changing ways to advertise and fast moving updates, we feel Metis are consistently on the ball offering us advise and showing us changes.


Nick Herbert

  • Google Search
  • Google Remarketing
  • Google Display
  • Google Shopping
  • Facebook Ads
  • Online Strategy
  • Data Analytics
  • Tracking Integration

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