Case Study

Business to Consumer – Lead Generation

I don’t think I have ever met someone from Cape Town that hasn’t experienced Wingfield Motors in some way. Whether its recalling their iconic Beetle on the roof of their Goodwood Branch, completing a deal with either Wingfield Motors, Wingfield Finance or their latest addition Best Price For My Car, or maybe you a speed junkie and spend your Saturdays at Killarney Race Days sponsored by Wingfield Motors, this company has a special place in the hearts of Capetonians.

John van Niekerk is the driving force being this successful group built on great relationships and integrity. Our relationship with John started in our first year of business back in 2010. In the good ‘ol days of simple Google Ads campaigns and no social media advertising we had the competitive edge by ensuring Wingfield Motors was one of the first used car dealerships featuring on Google in SA. We were very proud of this campaign and received recognition from WordStream for receiving one of the highest quality scores globally.

However what I love about our relationship with Wingfield Motors stems further than stats and awards. Wingfield magnifies our name METIS. For those that aren’t aware our name Metis was chosen after we found out that she was the Greek Goddess of Wise Council. It’s what we set out to do from the beginning, add great value and let our clients see us as their Wise Council. Whether its insights regarding the campaigns we run or other trends happening in the digital landscape our number is on speed dial for the Wingfield Team.

On top of this Wingfield leads the way in innovation. This keeps our strategic juices flowing on how to reach new audiences, or communicate new brands such as the launch of Wingfield Private Finance and more recently Best Price For My Car. It has given us the opportunity to explore different platforms and creatives. The Wingfield Team is always open to trying new things and paving the path for others to follow.