As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.Continue Reading
We’re looking for our latest Rockstar to join the Metis Family. We love working with people who are true team players, who are constantly looking to learn and apply their learnings. At Metis we encourage new ideas and support them if they will help us achieve our BHAG (Big Hairy Audacious Goal).Continue Reading
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌Continue Reading
What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”Continue Reading
Which in this case, stands for: Oh… My… Google! Yup, that’s right, Google has done it again!
“What did Google do?”, you may ask. Valid question. Well, we’re about to fill you in!
Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.Continue Reading
Decisions. We make them every day. We are surrounded by choices daily and it’s important we have all the facts before we make any decisions.Continue Reading
Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS!Continue Reading
Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?Continue Reading
Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.Continue Reading
We are in the final few weeks of the year now, 2018 is packing its bags and getting ready to leave us all behind. Pretty soon we will all be on holiday spending time with our family & friends, celebrating Christmas and welcoming in the New Year. So before we say our final goodbye to 2018, we thought we’d take a look back at some of the awesome moments & achievements of the past year.Continue Reading
It is a well known fact that the digital industry is constantly evolving at super speed with new technologies and innovations. It may seem daunting to try and keep up, but in this industry, you have no choice but to do just that! With the end of 2018 fast approaching, we thought we’d get a head start on 2019 and let you know the latest trends to lookout for come next year.Continue Reading