It’s that time of the year again.
Ok, so while it may only be October, I’m sure you’ve seen all the Christmas décor and specials, shining and sparkling in all its wonderous glory! It’s also that time of the year where people tend to slip into vacay mode, early, and are often left with the overwhelming feeling of, ‘let’s wait till next year’. *facepalm*
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.Continue Reading
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.Continue Reading
We’re looking for our latest Rockstar to join the Metis Family. We love working with people who are true team players, who are constantly looking to learn and apply their learnings. At Metis we encourage new ideas and support them if they will help us achieve our BHAG (Big Hairy Audacious Goal).Continue Reading
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌Continue Reading
What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”Continue Reading
Which in this case, stands for: Oh… My… Google! Yup, that’s right, Google has done it again!
“What did Google do?”, you may ask. Valid question. Well, we’re about to fill you in!
Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.Continue Reading
Decisions. We make them every day. We are surrounded by choices daily and it’s important we have all the facts before we make any decisions.Continue Reading
Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS!Continue Reading
Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?Continue Reading
Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.Continue Reading