Landing Pages are great to use beyond your normal website when you’re running a specific marketing campaign or sales campaign that is focused on one action.
Defining Moments… memories… experiences that stand out in our memory. I am busy reading the most incredible book called, “The Power of Moments”, by Chip & Dan Heath. In our lives, we all experience defining moments.
As we close in on this year, as well as this decade, it does tempt us to reflect on the last 365 days… and for those with a better memory, the past 10 years.
It’s that time of the year again.
Ok, so while it may only be October, I’m sure you’ve seen all the Christmas décor and specials, shining and sparkling in all its wonderous glory! It’s also that time of the year where people tend to slip into vacay mode, early, and are often left with the overwhelming feeling of, ‘let’s wait till next year’. *facepalm*
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer.
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.
We’re looking for our latest Rockstar to join the Metis Family. We love working with people who are true team players, who are constantly looking to learn and apply their learnings. At Metis we encourage new ideas and support them if they will help us achieve our BHAG (Big Hairy Audacious Goal).
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌
What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”
Which in this case, stands for: Oh… My… Google! Yup, that’s right, Google has done it again!
“What did Google do?”, you may ask. Valid question. Well, we’re about to fill you in!
Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months.
Decisions. We make them every day. We are surrounded by choices daily and it’s important we have all the facts before we make any decisions.