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Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns...

New PPC Manager Wanted

CTRs, CPCs, CPAs, Smart this and Smart that. The world of PPC has become a complex beast with the platforms & features constantly changing. And let’s not forget our User who has become more demanding of a great User Experience over the last few years. At Metis...

Industry Tips & Insights: Retail

We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌   CcB attended the Google Retail Summit 2019 last week, so we’ve got some frikking cool stats & tips just for you.   We’ve conveniently marked all Tips with a ✅ (tick - so...

Sales + Marketing = Smarketing

What is Smarketing?  Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”   In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...

Google Marketing Live 2019

OMG! 😱😬  Which in this case, stands for:  Oh... My... Google! Yup, that’s right, Google has done it again!  “What did Google do?”, you may ask.  Valid question.  Well, we’re about to fill you in! In case you missed it, Google announced some massive changes coming to...

Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months. At Metis we’ve also noticed a decrease in sales...

Bad Data = Bad Decisions

Decisions. We make them every day.  From the trivial, “am I going to wear my Adidas or Nike sneakers today?” to the more personal, “do I send my child to a private or public school?”, or when it comes to business “should I be throwing more budget into my LinkedIn...

Let’s Get Granular

We all know what the term ‘Granular’ means, right?  Well, we’ll have you know that it has nothing to do with wheat, rye, oats or any other type of grain for that matter. And although we’re all for a healthy balance of grains in your diet, we would also recommend a...

Your Organizations Why

Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement? I mean most...

What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019.With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?”...
Industry Tips & Insights: B2B

Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.

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New PPC Manager Wanted

New PPC Manager Wanted

We’re looking for our latest Rockstar to join the Metis Family. We love working with people who are true team players, who are constantly looking to learn and apply their learnings. At Metis we encourage new ideas and support them if they will help us achieve our BHAG (Big Hairy Audacious Goal).

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Your Organizations Why

Your Organizations Why

Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?

Continue Reading
What Is A Sales Funnel?

What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.

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2018 in Retrospect

2018 in Retrospect

We are in the final few weeks of the year now, 2018 is packing its bags and getting ready to leave us all behind. Pretty soon we will all be on holiday spending time with our family & friends, celebrating Christmas and welcoming in the New Year. So before we say our final goodbye to 2018, we thought we’d take a look back at some of the awesome moments & achievements of the past year.

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Digital Marketing Trends 2019

Digital Marketing Trends 2019

It is a well known fact that the digital industry is constantly evolving at super speed with new technologies and innovations. It may seem daunting to try and keep up, but in this industry, you have no choice but to do just that! With the end of 2018 fast approaching, we thought we’d get a head start on 2019 and let you know the latest trends to lookout for come next year.

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