Office Tel: 060 644 4254  | Email: hello@metisonline.co.za

Our Blog

 

Gear Up For 2020

It’s that time of the year again. Ok, so while it may only be October, I’m sure you’ve seen all the Christmas décor and specials, shining and sparkling in all its wonderous glory! It’s also that time of the year where people tend to slip into vacay mode, early, and...

Industry Tips & Insights: B2C

To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer. Typical businesses that fall into this category would be...

Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns...

New PPC Manager Wanted

CTRs, CPCs, CPAs, Smart this and Smart that. The world of PPC has become a complex beast with the platforms & features constantly changing. And let’s not forget our User who has become more demanding of a great User Experience over the last few years. At Metis...

Industry Tips & Insights: Retail

We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌   CcB attended the Google Retail Summit 2019 last week, so we’ve got some frikking cool stats & tips just for you.   We’ve conveniently marked all Tips with a ✅ (tick - so...

Sales + Marketing = Smarketing

What is Smarketing?  Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”   In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...

Google Marketing Live 2019

OMG! 😱😬  Which in this case, stands for:  Oh... My... Google! Yup, that’s right, Google has done it again!  “What did Google do?”, you may ask.  Valid question.  Well, we’re about to fill you in! In case you missed it, Google announced some massive changes coming to...

Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months. At Metis we’ve also noticed a decrease in sales...

Bad Data = Bad Decisions

Decisions. We make them every day.  From the trivial, “am I going to wear my Adidas or Nike sneakers today?” to the more personal, “do I send my child to a private or public school?”, or when it comes to business “should I be throwing more budget into my LinkedIn...

Let’s Get Granular

We all know what the term ‘Granular’ means, right?  Well, we’ll have you know that it has nothing to do with wheat, rye, oats or any other type of grain for that matter. And although we’re all for a healthy balance of grains in your diet, we would also recommend a...
Gear Up For 2020

Gear Up For 2020

It’s that time of the year again.
Ok, so while it may only be October, I’m sure you’ve seen all the Christmas décor and specials, shining and sparkling in all its wonderous glory! It’s also that time of the year where people tend to slip into vacay mode, early, and are often left with the overwhelming feeling of, ‘let’s wait till next year’. *facepalm*

Continue Reading
Industry Tips & Insights: B2B

Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns and investigating some amazing B2B companies.

Continue Reading
New PPC Manager Wanted

New PPC Manager Wanted

We’re looking for our latest Rockstar to join the Metis Family. We love working with people who are true team players, who are constantly looking to learn and apply their learnings. At Metis we encourage new ideas and support them if they will help us achieve our BHAG (Big Hairy Audacious Goal).

Continue Reading
Your Organizations Why

Your Organizations Why

Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?

Continue Reading
What Is A Sales Funnel?

What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.

Continue Reading