by Blair Petersen | Mar 18, 2020 | Digital Marketing Trends, Educational, Marketing | Reading Time: 3 minutes
What is a Landing Page? “…a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram,...
by Blair Petersen | Jul 11, 2019 | Digital Marketing Trends, Educational, Retail | Reading Time: 2 minutes
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌 CcB attended the Google Retail Summit 2019 last week, so we’ve got some frikking cool stats & tips just for you. We’ve conveniently marked all Tips with a ✅ (tick...
by Blair Petersen | Jun 12, 2019 | Marketing, Sales | Reading Time: 2 minutes
What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.” In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...
by Blair Petersen | Feb 21, 2019 | Educational | Reading Time: 2 minutes
Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement? I mean most...
by Blair Petersen | Jan 24, 2019 | Marketing | Reading Time: 3 minutes
Hello you wonderful people of the world and welcome to our first official blog post of 2019.With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?”...
