by Blair Petersen | Mar 18, 2020 | Digital Marketing Trends, Educational, Marketing | Reading Time: 3 minutes
What is a Landing Page? “…a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram,...
by Chantelle Bowyer | Sep 17, 2019 | Digital Marketing Trends, Educational, Marketing, Sales | Reading Time: 2 minutes
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer. Typical businesses that fall into this category would be...
by Chantelle Bowyer | Aug 14, 2019 | Digital Marketing Trends, Educational, Marketing | Reading Time: 2 minutes
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns...
by Blair Petersen | Jul 11, 2019 | Digital Marketing Trends, Educational, Retail | Reading Time: 2 minutes
We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌 CcB attended the Google Retail Summit 2019 last week, so we’ve got some frikking cool stats & tips just for you. We’ve conveniently marked all Tips with a ✅ (tick...
by Chantelle Bowyer | May 27, 2019 | Digital Marketing Trends, Educational, Marketing | Reading Time: 2 minutes
OMG! 😱😬 Which in this case, stands for: Oh… My… Google! Yup, that’s right, Google has done it again! “What did Google do?”, you may ask. Valid question. Well, we’re about to fill you in! In case you missed it, Google announced some massive changes...
by Blair Petersen | Nov 29, 2018 | Digital Marketing Trends | Reading Time: 2 minutes
In case you missed our November intro post, our new theme for the month is Digital Marketing Trends 2019. It is a well known fact that the digital industry is constantly evolving at super speed with new technologies and innovations. It may seem daunting to try and...
