by Blair Petersen | Mar 18, 2020 | Digital Marketing Trends, Educational, Marketing | Reading Time: 3 minutes
What is a Landing Page? “…a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram,...
by Chantelle Bowyer | Feb 20, 2020 | Educational, Marketing | Reading Time: 2 minutes
Defining Moments… memories… experiences that stand out in our memory. I am busy reading the most incredible book called, “The Power of Moments”, by Chip & Dan Heath. In our lives, we all experience defining moments. Some are of ELEVATION. Those moments...
by Chantelle Bowyer | Nov 13, 2019 | Educational, Marketing | Reading Time: 3 minutes
As we close in on this year, as well as this decade, it does tempt us to reflect on the last 365 days… and for those with a better memory, the past 10 years. From World Cup triumphs to dam levels rising, there has been a lot of positivity that has prevailed in...
by Chantelle Bowyer | Oct 17, 2019 | Educational, Marketing | Reading Time: 3 minutes
It’s that time of the year again. Ok, so while it may only be October, I’m sure you’ve seen all the Christmas décor and specials, shining and sparkling in all its wonderous glory! It’s also that time of the year where people tend to slip into vacay mode, early, and...
by Chantelle Bowyer | Sep 17, 2019 | Digital Marketing Trends, Educational, Marketing, Sales | Reading Time: 2 minutes
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer. Typical businesses that fall into this category would be...
by Chantelle Bowyer | Aug 14, 2019 | Digital Marketing Trends, Educational, Marketing | Reading Time: 2 minutes
As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns...
