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New PPC Manager Wanted

New PPC Manager Wanted

CTRs, CPCs, CPAs, Smart this and Smart that. The world of PPC has become a complex beast with the platforms & features constantly changing. And let’s not forget our User who has become more demanding of a great User Experience over the last few years. At Metis...
Sales + Marketing = Smarketing

Sales + Marketing = Smarketing

What is Smarketing?  Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”   In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...
Bad Data = Bad Decisions

Bad Data = Bad Decisions

Decisions. We make them every day.  From the trivial, “am I going to wear my Adidas or Nike sneakers today?” to the more personal, “do I send my child to a private or public school?”, or when it comes to business “should I be throwing more budget into my LinkedIn...
Let’s Get Granular

Let’s Get Granular

We all know what the term ‘Granular’ means, right?  Well, we’ll have you know that it has nothing to do with wheat, rye, oats or any other type of grain for that matter. And although we’re all for a healthy balance of grains in your diet, we would also recommend a...

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