by Chantelle Bowyer | Sep 17, 2019 | Digital Marketing Trends, Educational, Marketing, Sales | Reading Time: 2 minutes
To close off our series of Industry Insights & Tips, we delve into Business 2 Consumer marketing. In this month’s edition we will be bringing special focus to those businesses that service the end consumer. Typical businesses that fall into this category would be...
by Blair Petersen | Jun 12, 2019 | Marketing, Sales | Reading Time: 2 minutes
What is Smarketing? Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.” In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...
by Chantelle Bowyer | May 15, 2019 | Educational, Marketing, Sales | Reading Time: 2 minutes
Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months. At Metis we’ve also noticed a decrease in sales...
