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We all know what the term ‘Granular’ means, right? 

Well, we’ll have you know that it has nothing to do with wheat, rye, oats or any other type of grain for that matter. And although we’re all for a healthy balance of grains in your diet, we would also recommend a healthy level of granularity when it comes to your marketing efforts.


What does ‘Granular’ mean?


So when we say ‘Let’s Get Granular’, we are basically saying to look at things in greater detail, a more detail-oriented approach to your overall marketing strategy. 🔬

Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS! ✨

Our path to Granularity:

How did we get here? How did we come up with this whole granular theme? Well, we started to see a lot more complexity arising with our clients (and our own) marketing. Many challenges were faced including but not limited to:

  • The plethora of platforms and choices we had to market our product. Do I go with Facebook? Google? LinkedIn? What about Snapchat? Is Twitter still relevant? Is everyone on Instagram now? I see you’re nodding your head… you’ve been here, done that, got the t-shirt?
  • Next, the number of devices our target market is engaging with. There is mobile (a huge amount of different types here), good ol’ desktops & laptops, the lesser used tablet and even Smart TVs fall into the equation. How do we make sure we’re showing on the right devices at the right time?
  • Let’s not even get started on the User Journey. In a recent survey, Google found that there were 1086 Unique Paths to purchase out of 4500 Respondents. That is 25% of the time! Sounds like you need to be everywhere, all of the time… but who has the budget for that? 🤷🏻 Pffffft, no pressure!

So with those challenges and our natural curiosity for learning and problem solving, a new concept was born, in the form of Granularity.

We all know that strategy has always been there, it allows us to see things from a bird’s-eye view so that we can better determine where we are, where we want to go, and how we’re going to get there. It is important to have an overarching strategy for your business and marketing department and to also consider how to apply this at all the different levels. That being said, we need to look at things from a frog’s-eye view, heck, even a worm’s eye view too.

You get it though? Looking at things from different perspectives and angles means you can get way more granular with your marketing strategy. “Two eyes are better than one”, they say 👀. In this case, we’ll take all the eyes we can get.

At this point, you may be thinking “how do I implement a granular strategy?”

Do not fear, we’ll be chatting about the How To’s next week in our Vlog. So make sure you subscribe to our YouTube channel to receive a notification as soon as we are live!

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