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Industry Tips & Insights: B2B

As our path to purchase is longer for a business-to-business transaction (when we compare it to retail or other business-to-consumer transactions) we need to consider our approach when it comes to marketing. Here are a few tips we have learnt from running campaigns...

New PPC Manager Wanted

CTRs, CPCs, CPAs, Smart this and Smart that. The world of PPC has become a complex beast with the platforms & features constantly changing. And let’s not forget our User who has become more demanding of a great User Experience over the last few years. At Metis...

Industry Tips & Insights: Retail

We promised that we’d share some Industry Tips & Insights into Retail, so here it is! 🙌   CcB attended the Google Retail Summit 2019 last week, so we’ve got some frikking cool stats & tips just for you.   We’ve conveniently marked all Tips with a ✅ (tick - so...

Sales + Marketing = Smarketing

What is Smarketing?  Simply put, “Smarketing is the process of integrating the sales and marketing processes of a business.”   In other words, your sales and marketing teams should work together in order to optimise your sales and marketing strategy and increase...

Google Marketing Live 2019

OMG! 😱😬  Which in this case, stands for:  Oh... My... Google! Yup, that’s right, Google has done it again!  “What did Google do?”, you may ask.  Valid question.  Well, we’re about to fill you in! In case you missed it, Google announced some massive changes coming to...

Is Marketing an EXPENSE or an INVESTMENT?

Is it winter hibernation? Political uncertainty? Too many public holidays? Or is it just a lack of marketing efforts? There are a few factors that are being blamed for a decrease in business over the last few months. At Metis we’ve also noticed a decrease in sales...

Bad Data = Bad Decisions

Decisions. We make them every day.  From the trivial, “am I going to wear my Adidas or Nike sneakers today?” to the more personal, “do I send my child to a private or public school?”, or when it comes to business “should I be throwing more budget into my LinkedIn...

Let’s Get Granular

We all know what the term ‘Granular’ means, right?  Well, we’ll have you know that it has nothing to do with wheat, rye, oats or any other type of grain for that matter. And although we’re all for a healthy balance of grains in your diet, we would also recommend a...

Your Organizations Why

Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement? I mean most...

What Is A Sales Funnel?

Hello you wonderful people of the world and welcome to our first official blog post of 2019.With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?”...
Your Marketing Calendar

Your Marketing Calendar

In our previous blog post we spoke about Spring Cleaning Your Marketing, so we thought the next best thing to follow on from that would be...dun dun dun…Your Marketing Calendar. So for example, now would be a good time - if you haven’t done so already - to plan ahead...

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Advanced Tracking

Advanced Tracking

If you are part of the Metis family, then you will know how much we LOVE Google Analytics as the website tracking and analysis it provides are mind-blowing. But just because Google Analytics is already such powerful tool, it doesn't mean we are not looking at ways to...

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Machine Learning

Machine Learning

Ah, a new month and a new theme, which just happens to be all about Machine Learning. Did you know that Machine Learning is all around us in our daily lives and more often than not has a big influence on the decisions we make? So what is it and why do we need it?...

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Digital Gap Analysis

Digital Gap Analysis

As you may or may not already know, our theme for this month is Digital Gap Analysis. “What is that?” you might ask. Let’s refresh your memory just in case you missed our introductory post on Facebook last week.A Digital Gap Analysis assists companies in understanding...

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