Our Blog

Let’s Get Granular
Gone are the days where one level, one-dimensional marketing strategy would work. You and your business are UNIQUE which means you need a strategy that works FOR YOU AND YOUR BUSINESS!

Your Organizations Why
Simon says: “Imagine a world in which the vast majority of us wake up inspired, feel safe at work and return home fulfilled at the end of the day.” Well, it’s actually Simon Sinek says, but let’s be honest, how many of us can relate to the above statement?

What Is A Sales Funnel?
Hello you wonderful people of the world and welcome to our first official blog post of 2019. With the New Year in full swing and well underway, we thought it vital to start off the year with an insightful post that delivers on value. Thus the “What Is a Sales Funnel?” blog was born.

2018 in Retrospect
We are in the final few weeks of the year now, 2018 is packing its bags and getting ready to leave us all behind. Pretty soon we will all be on holiday spending time with our family & friends, celebrating Christmas and welcoming in the New Year. So before we say our final goodbye to 2018, we thought we’d take a look back at some of the awesome moments & achievements of the past year.

Digital Marketing Trends 2019
It is a well known fact that the digital industry is constantly evolving at super speed with new technologies and innovations. It may seem daunting to try and keep up, but in this industry, you have no choice but to do just that! With the end of 2018 fast approaching, we thought we’d get a head start on 2019 and let you know the latest trends to lookout for come next year.

Your Marketing Calendar
In our previous blog post we spoke about Spring Cleaning Your Marketing, so we thought the next best thing to follow on from that would be...dun dun dun…Your Marketing Calendar. So for example, now would be a good time - if you haven’t done so already - to plan ahead...

Advanced Tracking
If you are part of the Metis family, then you will know how much we LOVE Google Analytics as the website tracking and analysis it provides are mind-blowing. But just because Google Analytics is already such powerful tool, it doesn't mean we are not looking at ways to...

Spring Clean Your Marketing
Spring is considered a time for new beginnings, a chance for re-organising and getting some sort of structure in place for your life and surroundings.

Machine Learning
Ah, a new month and a new theme, which just happens to be all about Machine Learning. Did you know that Machine Learning is all around us in our daily lives and more often than not has a big influence on the decisions we make? So what is it and why do we need it?...

Digital Gap Analysis
As you may or may not already know, our theme for this month is Digital Gap Analysis. “What is that?” you might ask. Let’s refresh your memory just in case you missed our introductory post on Facebook last week.A Digital Gap Analysis assists companies in understanding...